Best SendGrid alternatives 2024 for better deliverability and Price

If you’re looking for an alternative to SendGrid. You’re most likely seeking a transactional email provider. Although it also provides other essential email features, that is its most well-known feature.

Transactional emails are fundamentally different from marketing emails. They can be used by any website or application, but they must also be personalized with dynamic contact information to provide registration information, order details, and password resets. That is why speed, deliverability, and security are major considerations when selecting an email service provider.

Let’s take a look at SendGrid’s product and how its competitors stand up.

Why Consider SendGrid Alternatives?

SendGrid may appear appealing to its prominent clients. After all, if Yelp is using it, it has to be good, right? Unfortunately, SendGrid appears to be riding the same wave, making few improvements over time, emphasizing large names, and becoming very expensive.

Let’s take a closer look at the reasons why some e-commerce enterprises left SendGrid.

•         Expensive. The essentials plan begins at a rather hefty $20 per month. In exchange, you only receive a 3-day email log and limited access to all other features.
•         Log retention can be used to assess your email performance. With only three days, you must either rush for poor findings or pay for an additional 30-day log history on top of an already expensive service.
•         Restricted marketing channel diversification. If you want to try out other high-converting marketing channels like SMS messaging, push notifications, or chats, you’ll have to invest in some expensive add-ons.
•         Poor client service. Many users have complained that SendGrid’s assistance has deteriorated, and their phone help (on higher accounts) is frequently unavailable.
•         Blacklisted IP addresses. This is a big no-no in the email marketing world. If dedicated IP addresses are blocked, most marketing messages will be routed to the spam folder.

How to Choose the Right Alternative to SendGrid

To locate the best solution, first identify your pain spots. Slow customer service might cause delays in operations, while inadequate automation will prohibit you from growing, especially if it is accessible on higher-tier plans.

Furthermore, SendGrid’s beginning price of $15 per month for a modest number of contacts and emails is a deal killer, especially because the most important automation functionalities are only available in premium subscriptions.

Before changing your software, consider the following criteria:

•         Email volume: Determine how many emails you send every month and how your alternative fits into your demands.
•         Deliverability: Choose a service with a good deliverability rate to avoid sending important communications to the spam bin.
•         comprehensive features: Make sure your options include automation, A/B testing, and comprehensive email analytics to track your performance.
•         Integration capabilities: Determine whether the platform connects with your existing tools and workflows to provide a smooth migration.
•         Scalable pricing: Choose a tool with a pricing plan that is within your budget to avoid having to change the program in the long run.
•         Customer service: Check other user reviews on G2 or Capterra to see how responsive the customer assistance is.

Let’s look at the greatest choices we’ve assembled for you to deal with SendGrid’s disadvantages.

Best 10 SendGrid alternatives 2024

1. Rocket smtp, the best SendGrid alternative for omnichannel campaigns.

Rocket smtp is at the top of Our SendGrid alternatives list for good reason: it’s an effective email and SMS marketing solution with an easy-to-use email builder. Furthermore, human customer assistance ensures that you receive genuine solutions rather than wasting time talking to a robot.

Perfect for:

• Small and medium business proprietors.
• E-commerce stores.
• Email marketing for beginners.

The Rocket smtp is a powerful drag-and-drop email builder with a collection of responsive templates and ready-made design blocks. Even beginners can easily manage the UI.

It also includes all the tools required for omnichannel campaigns, such as a drag-and-drop email design tool, SMS/email marketing automation builder, popup creator, and smart segmentation. You receive everything you need to get started within a day (or less).

Smart segmentation enables you to simply create automated programs for abandoned carts, win back emails, follow-ups, and cross-selling.

Rocket smtp provides access to all premium services, even on the free plan. As a result, it is a viable SendGrid alternative for small organizations because it allows for scaling without incurring any additional fees.

2. Postmark for SendGrid alternatives

Postmark is perfect for transactional email marketing and is tailored to SaaS platforms and tech firms. It prioritizes transactional email delivery to key email clients, resulting in superior performance and dependability.

Perfect for:

•         SaaS startups.
•         Technology companies.
•         Financial firms.
•         Postmark logo.

Postmark provides prepared email templates to help you communicate more efficiently. Message streams are one of the tool’s most fascinating features. It eliminates email mixing while boosting traffic management and deliverability. Furthermore, Postmark’s dependable SMTP relay server provides timely delivery to popular email clients.

With extensive statistics and a 45-day log retention period, Postmark gives users significant insights into their email campaigns. Postmark maintains a distinct infrastructure for transactional and bulk emails, but it lacks conventional campaign-building functionality.

3.Amazon SES – Cheapest Dedicated IP Addresses

Amazon SES, which stands for Simple Email Service, caters to organizations looking for a dependable and economical solution for service emails. Trusted by industry titans such as Reddit and Netflix, SES provides essential metrics and scalability, making it appropriate for businesses of all sizes.

Perfect for:

•         SaaS companies:
•         Independent creators.
•         Startups focused on technology.
•         AmazonSES_logo.

While SES lacks advanced email marketing functionality, it compensates with useful tools like the Virtual Deliverability Manager for automated inbox optimization and a Mailbox Simulator for scenario testing.

Amazon SES separates itself from the competition by stressing simplicity and cost-effectiveness. It uses a pay-as-you-go pricing approach that adapts to consumers’ demands, ensuring affordability.

Its authentication options, including SPF and DKIM, assure high deliverability rates, while activity and sender reputation monitoring capabilities allow for accurate email performance tracking. With its robust infrastructure and emphasis on dependability, Amazon SES is an appealing option for businesses looking for affordable and scalable email solutions.

4. DuoCircle for SendGrid alternatives

•         DuoCircle is used by hundreds of clients worldwide, including Airbnb and Toys R Us.
•         The advantages
•         Comprehensive Email Delivery Services: DuoCircle provides services such as email authentication, sender reputation management, email monitoring, and deliverability analysis. Additionally, they offer security services such as phishing prevention.
•         • DuoCircle specializes in controlling IP security to ensure safe email delivery, with a focus on email deliverability.
•         Real-time Reports and Analytics: Users get real-time email performance and engagement information.
•         DuoCircle offers round-the-clock service to resolve user issues and concerns.
•         DuoCircle offers a user-friendly email forwarding solution, allowing you to create unlimited email aliases that can forward up to 10 additional accounts for a single cheap charge.

Negative aspects: DuoCircle focuses on email services but does not provide SMS or email marketing automation.

5.Mailchimp Transactional Email  

Mailchimp Transactional Email is a strong alternative to SendGrid. It has an SMTP server. Which makes it easier to send and manage email campaigns.

Perfect for:

• Mid-market companies.
• Agencies and freelancers.
• Startups focused on providing services.

Mailchimp logo

Mailchimp Transactional Email meets a wide range of email communication needs with its comprehensive feature set, which includes dynamic content, conditional rules, webhooks, click tracking, and A/B testing.

It also helps with lead generation by providing form and landing page builders, as well as email segmentation options for effective contact management. Mailchimp Transactional Email, which includes powerful multi-step sequences in higher-tier plans, is a versatile solution for businesses looking for a dependable platform for transactional email.

However, when compared to the better solutions on this list, it falls short of the usability and seamlessness that a business owner needs when searching for a SendGrid alternative.

6.Mailgun for SendGrid alternatives

Mailgun is used as a white-label solution by numerous apps and startups. It provides a full array of email deliverability solutions, such as inbox placement, verification, and transactional SMS capabilities.

Perfect for:

•         App-based startups.
•         Companies that focus on providing services.
•         Solopreneurs and developers.
•         Mailgun logo.

Mailgun connects effortlessly with various email marketing systems, allowing non-technical users (such as marketers) to launch campaigns using an intuitive drag-and-drop email builder.

One significant feature that distinguishes Mailgun is its Inbox Ready toolbox. This toolbox improves email deliverability through verification, pre-send testing, and accurate inbox tracking.

Despite the lack of dedicated email marketing tools like other alternatives, Mailgun compensates with high deliverability rates. However, due to a lack of important email marketing functionalities, it is only suitable for developers/marketers seeking a transactional email API.

7.Mailtrap – Email Delivery Platform

Mailtrap is a sophisticated email solution that allows developers to send transactional emails with high deliverability. Mailtrap provides a mail sandbox for email testing, as well as an email API for large-scale email sending.

Perfect for:

•         Developer.
•         Marketers.
•         QA testers.
•         Mailtrap logo.

Mailtrap is meant to integrate seamlessly into any development workflow that ensures emails look fantastic and land exactly.

Automated spam analysis ensures that your emails reach the inbox rather than the spam folder. Its testing sandbox and focus on deliverability ensure that your emails not only reach their intended recipients but also effectively engage your audience. Mail Trap provides in-depth email analytics, including stats on opens, clicks, and delivery rates.

SendGrid Alternatives for Email Marketing Programs

Are you considering switching your email marketing efforts away from SendGrid? Here are a few additional options you can consider:

•         Brevo is a good alternative for CRM functionality.
•         HubSpot – Best in terms of feature richness.
•         Active Campaign is a top contender for email template design.

Why do people look for a SendGrid alternative?

SendGrid is an SMTP server provider. SMTP is a Simple Mail Transfer Protocol. It ensures dependable email delivery at big volumes. SendGrid can be used for both email marketing and transactional communications. To learn more about SMTP read Our guide to the top free SMTP servers.

However, there are numerous reasons why you should consider using an alternative to SendGrid.

Not that awful. However, if you work in a team, it is per user. You also don’t get email validation, which ensures that you’re sending emails to legitimate addresses. There is a free plan with a maximum of 100 emails each day.

SendGrid’s email marketing software isn’t the best around. Campaigns cannot be automated until you sign up for the most expensive tier. Even still, these are essentially basic drip campaigns. So, there are lots of reasons to consider SendGrid alternatives.

 FAQ about SendGrid alternatives

Here are some helpful solutions to frequently asked questions.

1. Why should I explore SendGrid alternatives?

If you’re unhappy with SendGrid’s customer service or want additional capabilities at a lesser cost, you should look into alternatives. Exploring alternative possibilities will help you find a solution that meets your specific email marketing requirements and budget.

2. Is there a free alternative to SendGrid?

Yes, many options provide free plans. Mailchimp and Mailtrap, for example, offer free plans, although they are extremely limited. Instead, you may sign up for a free trial to test the tools and their advanced features. This way, you’ll have a better understanding of the new software and its genuine potential.

3. What should I look for in a service’s API when switching from SendGrid?

When evaluating an alternative API, evaluate how well-documented and user-friendly it is. Additionally, look for APIs that are simple to integrate and provide substantial functionality without requiring extensive coding skills.

4. How much does deliverability matter when choosing a competitor of SendGrid?

Email deliverability is an important factor of consideration since it determines the fate of your sent emails. Observe high delivery rates when searching for any other transactional email service uptake apart from SendGrid like Moo Send or Amazon SES and consider implementing spam testing to enhance your performance.

SendGrid Alternatives: Final Conclusion

There are several reasons to prefer SendGrid: it is reasonably priced for high-volume sending. It has useful spam and inbox testing functions and all users receive 24/7 customer support.

However, SendGrid may not be cost-effective for small organizations that do not send a large number of transactional emails. Neither does the tool have exceptional deliverability or marketing automation capabilities.