You spend hours researching and meticulously tailoring personalized communications. But what will happen if the mail arrives in the customer’s inbox at an incorrect time?
It could be lost among hundreds of others, wasting your hard work. We understand the anguish of putting your heart and soul into a powerful message only to have it go undetected due to poor timing.
The truth is that time is important when comes to sending cold emails. It’s equally important as the content itself. Understanding the significance of timing can allow you to improve your cold email timing.
Let me discuss why timing is important when sending promotional emails.
Why is timing important while sending cold emails?
The effectiveness of an initial email campaign is frequently dependent on more than just the content and approach used. But for outreach to be effective, your email has to be delivered at the right time on the right day. Not considering the timing of sending emails is sure to reduce your response rates.
- People check their emails at certain times of the day.
- There are certain times of the day when people are more receptive to messages.
- If you do it at the wrong time. The email can get lost in the shuffle.
These are the three reasons why you should evaluate the optimum timing to send outreach emails.
Did you realize that various circumstances can influence the best timing to send those chilly emails? Taking those factors into account can have an impact on how your recipient responds.
How To Find the Best Time to Send Marketing Emails
The best approach to figure out what works for your business is to:
- Researching the optimum time to send emails to your target audience
Here are some questions you may ask yourself to better understand your audience:
What do you know about your subscribers and how they interact with you? Are you selling to businesses or consumers? Remember that the ideal time to send varies between B2B and B2C.
What are they doing for a living? A stay-at-home mother may have time to check her email in the late afternoon while her child naps. A mid-level manager may check it mid-morning following their first meetings of the day. A CEO may review it after lunch. Optimize your send times based on your ideal customer’s role.
What are the contents of your emails? A B2C email featuring a sale may be more effective at the beginning of the month when there is more money available for purchases. A B2B upgrade offer may be more effective near the end of the quarter when marketing managers realize they must use their budgets or lose them.
What time did your existing subscribers sign up? Export your email list and compare the times your current subscribers enrolled.
The more you learn about your audience, the better you’ll be able to choose times.
- Testing the best time to send emails
Every decent email marketing platform allows you to schedule email marketing campaigns. Some even allow you to compare different sending times. Whether your platform allows split-testing or not, you are able to try sending times by planning emails to be sent at various times. Then, analyze statistical data to discover which emails had the most open and click rates.
What Is The Worst Time To Send a Campaign?
Because we can’t exactly determine the ideal time for each business, it’s useful to know which time periods have the lowest open rates in order to avoid them.
In this manner, you can gain an advantage and avoid unnecessarily low open rates.
The data shows that the worst times for sending are:
- 7 pm to 5 am as defined by Mossend
- 6 pm to 5 am as indicated by HubSpot
- 6 pm to 3 am as specified by Get Response
- 4 pm to 4 am as stated in the Word stream
The Answer is A.M. -5 a.m.
Most research indicates the worst time to send emails is at night. The optimal window of time is from 6 p.m. to 5 a.m. One potential reason for this outcome is that people leaving work may be uninterested in reading emails or making purchases after a long day.
So, if you want your email subscribers to interact with your emails, avoid sending them after business hours or very late at night.
Which Is The Best Day To Send An Email Campaign?
Now that we’ve determined the ideal hour, how about the best day?
According to Mossend’s research, the greatest day to send an email was Thursday, with Tuesday coming in close second.
Thursday is the ideal day to send emails.
Wednesday and Tuesday both did excellently.
According to HubSpot’s analytics, Tuesday is the best workday for sending an email newsletter. We may explain this disparity by assuming that the two businesses used distinct audience samples, thus any distinctions are understandable.
Best days of the week to send an email
Mid-week days – in particular, Tuesdays, Wednesdays, and Thursdays- are the ones to mark on your calendar for email sending.
Tuesday: Different email tool statistics indicate that Tuesday is the day with the highest rate of opened emails.
It exceeds 18 percent and also brings greater amounts of traffic to websites.
Wednesday: The mid-week day consistently fulfills its open and click-through rate targets.
Thursday has been regarded as the greatest day to send marketing emails. The choice to send your emails on Tuesday or Thursday is available.
Out of the days you might expect, Monday and Friday are not the best for sending emails, but they still beat weekends. Friday’s open and click-through rates (CTR) are greater than those on Monday.
People scan emails instead of getting ready for the day’s work. Sometimes they delete emails without even opening them! As a result, you must avoid email marketing blunders that can lower your conversion rates.
What is worst time to send a campaign?
The majority of research has found that the worst time to send emails is at night. It occurs because people who return home from work may be more interested in reading emails or making purchases after a long day.
If you want your email readers to engage with your emails, avoid sending them after work hours, especially late at night.
Check out our recommendations on how to enhance your email open rate and click-through rate, and apply those best practices together with the ideal time to send your emails. This allows you to maximize the effectiveness of your email marketing initiatives.
Email Benchmarks for Different Industries
Before you send your emails, you should understand the standard statistics for your area of expertise.
As seen below, the typical open rates for food and pharmacies are quite different, and this is intimately tied to the demographics and behavior of each target audience.
However, not all communication takes place via email. In certain areas, such as healthcare and legal services, where fax communication is still common, email-to-fax integration might be a significant addition to your marketing plan.
To help you understand why each industry has varied average open and click-through rates, we’ve listed the most critical elements driving email engagement:
The Target Audience’s Age and Gender
The age of your email subscribers is a significant factor in engaging with them. Older audiences who work will respond favorably to the 8-9 a.m. practice of checking emails before work.
However, college students may not access their email throughout the day, but rather at midday or in the afternoon.
Furthermore, subscriber habits differ by gender.
For example, if you sell products aimed at working mothers with children, you should evaluate how their lifestyle differs from that of single women.
The Recipient’s Device
The engagement of desktop and mobile device users is extremely different. Mobile devices allow users to be online on the go, read news, and emails, and even make purchases.
That’s why consumers choose to check them from mobile phones rather than computers.
The Email Subscriber’s Time Zone
Remember that your US subscribers and European recipients have distinct time zones. Sending an email blast to your full list will not have the same outcomes.
If you want to increase open rates, use segmentation and marketing automation to send messages when your audience needs them.
How Can You Get Higher Email Open Rates?
We found that Thursday is the best day and time for sending an email.
But do not use this as a law; it is more of a base from which to establish or build your strategy for sending emails. Finding the optimal time for your brand is a personal decision for you, as your audience may have varied interaction patterns. To assist you, we’ll look at how to determine your optimal sending time and how to increase open rates.
Use Advanced Reporting and Analytics Tools.
If you want to determine the best time to send emails, you must track your data and form your own conclusions.
Here are the most crucial items you should pay attention to.
- Email Open Rate
- Click-through Rate
- Conversion Rate
- Email bounce rate
To do so, email marketing systems will provide you with powerful reporting and analytics tools to keep track of everything. For example, using Mossend’s platform, you can track the performance of each campaign by measuring the number of openings, clicks, and unsubscribes.
Use email marketing management.
The focus of digital marketing has, for the longest time, shifted from mass-based e-mailing to an extremely refined e-mail delivery.
Email marketers promise to achieve this with marketing automation, a process that makes it possible to send the right message at the right time. This eliminates the need to send cart abandonment emails, welcome messages, or even re-engagement campaigns with low engagement rates.
Improve Your Subject Lines
I can’t overstate the value of a strong subject line! A simple subject line is your best first-impression weapon, and it will increase your open rate.
Just think about your inbox. Would you ever click on something that seems spams? Not!
So, when you design subject lines for your audience, make sure they contain a clear message that will not be captured by spam filters.
Execute A/B testing campaigns on everything.
A/B testing is one of the most efficient email marketing methods for increasing engagement.
This “experiment” will reveal what your audience prefers to see.
Every factor, from your subject lines to the color of your CTA, could explain why your open rates are better or lower.
Best Email Sending Time FAQ
what is the best time to send email?
The best time to send email is in the morning. Moreover, studies indicate that sending an email between 1 p.m. and 2 p.m. is a great alternative if you are not targeting your audience to act during the morning hours.
On what day should an email campaign be sent?
Based on average open rates, Thursday is the greatest day for revenue per recipient. Alternatively, Tuesday is a fantastic day to deliver your campaigns, as it has the highest open rate.
When is the worst moment to send a campaign?
The worst time for sending emails is usually between 6 p.m. and 5 a.m.
What is the worst day to send emails?
Saturday has the lowest average email openings, at 17%, and a click-through rate of roughly 2%. Revenue per receiver is also substantially lower on Saturday, at less than $0.15.
Sending emails in the nighttime, is it advisable?
Sending emails during the night has decreased the chances of being read or interacted with.
Can I send emails on weekends?
This leads to the poorest email open rates and revenue per recipient rates therefore making it a no-go zone for such communications over that time. However, if you must send an email then Sunday seems to perform slightly better.
Should I send out an email on Monday or Friday instead?
To prevent a full inbox overload and unengaged recipients email marketers advise against sending campaigns on Mondays and Fridays.
However, studies reveal that Monday and Friday might do well, with open rates as high as 18%.
What is an appropriate open rate for email campaigns?
Email open rates fluctuate between sectors. To establish which one is best for your brand, research your sector and compare it to your statistics. You can use the 20.94% average.
Boost Your Email Campaigns with RocketSMTP: Real-Time Tracking and Enhanced Engagement
Improve your email tracking and ensure your messages reach the right audience with RocketSMTP. Track opens, locations, and engagement in real-time to enhance your outreach.
